How we make our customers successful

Consultants by passion and excellence! Interconnection Consulting provides worldwide since 1998 to our customers competitive advantages through valuable industry and market knowledge as well as through tailor-made concepts and tools in order to optimize sales processes, lead generation, pricing and customer satisfaction.

Unfortunately there are no matching results for your query available. Maybe we can find answers to your questions together.

Please contact us via telephone, describe your needs or request a callback. Choose your preferred contact option, we are happy to assist you.

IC News - Don't miss any Industry Trends

Gutter Market in Europe Drops Drastically by 10.5%

The market for gutters in the top 5 European countries saw a significant decline of 10.5% in 2023, after modest growth of 0.7% recorded the previous year, according to a recent study by Interconnection Consulting. The total number of gutters sold decreased from 20.4 million to 18.3 million linear meters. Gutters cannot escape the negative construction environment and will not experience growth again until 2025.

 

The Perfect Storm for the Hardware Store

This shift is primarily attributed to a significant decrease in the new construction segment, which declined by 11.8% in 2023. 43.6% of all gutters sold belong to this segment and face the challenges currently affecting new construction overall: rising construction costs, high financing interest rates, geopolitical uncertainties, and reduced government subsidies. None of the five countries – Germany, Austria, France, Italy, and Poland – experienced market growth in 2023. Gutter sales declined by 2.7% in Italy and by 12.5% in Poland. The decline is higher the higher the share of new construction. For example, in Italy, about 80% of gutters are sold in the renovation segment, while in Poland, 65% of gutter sales are for new construction. The renovation segment is more resistant to the economic climate because a defective gutter does not allow for postponement.

 

Zinc Dominates the Market

Zinc is the most popular material in the gutter market, with a market share of 40.5%. Buying arguments for zinc include sustainability, easy processing, and recyclability. Germany and France have particularly high zinc shares of over 55%. PVC gutters rank second, with a market share of 19.6%. Poland stands out here, with an impressive 63.4% of all gutters sold being made of PVC. Despite the cost advantage of PVC, the other four countries prefer metal gutters. Aluminum leads in this category with a market share of 16.5%, especially in Italy and Austria. “Copper gutters rank last in popularity among metallic gutters, with 8.6%, due to the higher price and the specific appearance that corresponds less to modern architectural styles,” adds Julia Hrebenkova, author of the study.

 

Market for Global Players

Market concentration in the gutter market is relatively high: the top 10 manufacturers share a quantitative market share of 54.0% in the countries examined. Poland has the highest market concentration and simultaneously has many local manufacturers. The key players in the top 5 countries, in alphabetical order, are Gamrat, Marley, Mazzonetto, NedZink, Prefa, Rheinzink, and VMZinc.

> read more

Minus 1.5 Million in Window Unit Sales in Germany: No Federal State Recorded Growth in 2023

In Germany, the number of sold window units declined by 10.2% in 2023. The main cause is a significant decrease in completed constructions in both residential and non-residential buildings (-16.9% and -8.6%, respectively). Overall, the decline in window sales in the new construction segment was 13.1%, and 7.7% in the renovation segment. The total window sales in 2023 decreased from approximately 15.4 million units to 13.8 million, as indicated by the regional study conducted by InterConnection, which analyzed window sales figures at the district level. The top 10 cities constitute about 17% of the window market in terms of quantity. When considering sales results across sectors, including new residential construction, new non-residential construction, renovation of residential buildings, and renovation of non-residential buildings, no federal state in Germany deviates from the general trend in the country. The combination of a decline in building permits, rising interest rates, high inflation, and declining real wages has led to a crash in building completions. Inflation and recession are hindering renovations.

Renovation of Non-Residential Buildings is Slightly less Affected.

Positive growth rates at the federal state level are observed only in specific segments: In the new residential construction segment, the federal states of Brandenburg (+7.3%) and Thuringia (+4.6%) are growth leaders. However, this increase suggests a delay in the implementation of construction projects rather than a dynamic development in the window market. In the renovation of residential buildings segment, only Berlin and Saarland show slight increases of 3.0% and 1.7%, respectively. In non-residential construction, the number of sold windows is influenced not only by the number of completed buildings but also by the size of the buildings. With a general decline in window sales in new non-residential construction by 8.6%, all federal states show very different results: from the sharpest decline in Schleswig-Holstein (-26.0%) to the strongest increase in Bremen (+11.0%) and North Rhine-Westphalia (+7.9%). The renovation of non-residential buildings proved to be more resilient in 2023, with a decrease of -4.1%, the lowest among all segments in the window market. The four federal states, namely Bavaria, North Rhine-Westphalia, Baden-Württemberg, and Lower Saxony, where 88% of the window market is concentrated in this segment, are relatively successful in the crisis year 2023. The overall decline in window sales in these states was 3.9%.

Top & Flop: Growth in Some Segments, Decline in All

The district of Peine achieved the highest growth rate with a 45.5% increase in sold windows. 2023 was a particularly successful year for Peine in new residential construction, with only a decrease in renovation of residential buildings observed. The district of Frankenthal in the Palatinate achieved a growth of 43.1% in 2023, leading the ranking ahead of Kronach (+42.4%). Frankenthal shows strong results in the new construction segment after an unsuccessful year in 2022. Kronach made it to the top three through successes in non-residential construction. Landau in the Palatinate rightfully occupies the first place among the losers (with a general decline of 41.4%) and experienced a decrease in sales in all four segments. The same can be said for Main-Spessart: the region loses in all segments, showing a decline of 37.8%, even higher than the entire Lower Franconia administrative district. Friesland concludes as one of the top 3 losers with a sales decline of 34.4%, significantly stronger than the Weser-Ems statistical region as a whole.

 

“Knowledge of regional growth rates is a crucial success factor for effectively addressing the German market,” says Julia Hrebenkova, the author of the study. Even in a market with a strong downward trend, there are growth islands and segments that resist the market development. Identifying these is a recipe for success.

> read more

Keep in touch with our events

We deliver in our forums and seminars most up-to-date market data, industry related sales and marketing concepts as well praxis relevant tools. Benefit through information exchange with other important companies.

> See all current IC events

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Happy Clients

4458

Happy Clients

Markets Reports

14635

Market reports worldwide

Consulting Projects

2467

Consulting Projects

Foren and Seminars

1235

Forums and seminars

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.